TikTok has a ton of potential – and brands are only scratching the surface

Finding the formula For a good idea of the potential of marketing on TikTok, look no further than e.l.f. Cosmetics. The makeup brand struck gold last year with its “Eyes.Lips.Face” campaign, which was designed to create brand awareness and reinforce that e.l.f. Cosmetics has product lines for each of those areas.
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